THE BEAT THE COMPETITION CASE – The Strategy of Amplifying

BEAT THE COMPETITION

In many countries the transport company DHL is bigger than their competition.
They have more employees, more vehicles at their disposal, and more brand presence.
The result? DHL is faster. But to communicate their advantage in a traditional advertising campaign is expensive, which is a problem.

As a result, DHL was forced to get creative, which led to a very cheeky case of Omdenken.

Check out the video above to see how DHL devised their bold, arguably unethical, and highly edgy advertising campaign.

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