Jenna Blum

THE JENNA BLUM CASE – The Strategy of Perseverance

Jenna Blum

Jenna Blum was a waitress in America. Like many before her, Jenny dreamed of a life on the silver screen, as an actress or a writer. After she wrote a novel called, ‘Those Who Save Us’, she had the good fortune to find a publisher. The book was released in 2004 but didn’t sell very well. Critics weren’t writing about it, the publisher wasn’t pushing it, and bookstores weren’t putting the book on their shelves. Regardless of the lackluster sales, Jenna quit her waitress gig in 2007 after ‘ten years of food service’. The book had ended up on the New York Times Bestseller List which allowed her to quit the day job. But her arrival on the almighty Bestseller List had nothing to do with the promotional work of her publisher, book merchants, or an appearance on Oprah’s show. Instead, Jenna flipped the situation and became her own salesperson.

Jenna: “I just took my book and started knocking on doors. I went from reading club to reading club and asked everybody who liked it to pass it on to another person. Lots of times I went to three clubs a day. In the Boston area alone I visited 800 clubs. The readers are the ones who got my book on the List.”

Was Jenna the possessor of extraterrestrial powers of perseverance? She doesn’t think so. “I just love to promote my books. Why else would I write them? Lots of authors are shy, but I love to perform. I love to be on stage.”

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  • Leatrice

    Holy cosnice data batman. Lol!

    11 months ago

     Reply